Download After Greenwashing: Symbolic Corporate Environmentalism and by Frances Bowen PDF

By Frances Bowen

Companies advertise their environmental know-how via eco-friendly structures, eco-labels, sustainability reviews, pledges and fresh applied sciences. whilst are those symbols wasteful company spin, and while do they sign genuine environmental advancements? in accordance with 20 years of study, 3 wealthy case reports, a robust theoretical version and quite a number sensible functions, this booklet presents the 1st systematic research of the drivers and outcomes of symbolic company environmentalism. It addresses the oblique price of businesses' symbolic activities and develops a brand new thought of the 'social power penalty' - the fee to society whilst robust company actors restrict the social dialog on environmental difficulties and their ideas. This considerate publication develops a suite of instruments for researchers, regulators and bosses to split beneficial environmental info from empty company spin, and should entice researchers and scholars of company accountability, company environmental technique and sustainable company, in addition to environmental practitioners.

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Two perspectives on corporate environmentalism Corporate environmentalism is the voluntary attempts of managers to adopt, implement and communicate solutions to environmental problems. Typically, corporate environmentalism is defined as environmental changes made by managers to firms’ practices, processes or strategies beyond those required by law. This conventional approach questions the drivers and consequences of voluntary corporate greening. However, some critical theorists have been resisting this rather managerialist view of corporate environmentalism.

Two perspectives on corporate environmentalism Corporate environmentalism is the voluntary attempts of managers to adopt, implement and communicate solutions to environmental problems. Typically, corporate environmentalism is defined as environmental changes made by managers to firms’ practices, processes or strategies beyond those required by law. This conventional approach questions the drivers and consequences of voluntary corporate greening. However, some critical theorists have been resisting this rather managerialist view of corporate environmentalism.

About the same time – and a full decade after the beginning of Chevron’s People Do campaign – marketing scholars started to become more serious about examining environmental claims made in firms’ advertising. For example, Polonsky et al. (1997) compared claims made about substantive changes in organisational environmental behaviour with claims designed to enhance a firm’s environmental image in a sample of environmental advertising. They noticed cross-national differences in which firms in the United States made more environmental ‘posturing’ claims and less substantive claims than firms in Canada, Australia and the United Kingdom.

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