By Christoph H. Loch, Yaozhong Wu
Behavioral Operations administration introduces the certainty of human habit to the perform of operations administration. It presents a collection of equipment and a dependent sector of analysis to investigate behavioral concerns in the OM paradigm.
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Additional info for Behavioral Operations Management (Foundations and Trends in Technology, Information and Operations Management)
In other words, emotions regulate our behavior as a system that operates in parallel to our conscious rational intelligence. Cosmides and Tooby  see emotions as domain-specific programs that have evolved over the course of evolution to solve specific problems posed by the environment. For example, fear helps us to run from a danger, and anger helps us to mobilize energy to fight. 6. In addition, emotions help us to navigate the complexities of social interactions. In other words, emotional responses to events potentially affecting the individual, operating alongside  or even coordinating  mental functions, have an important role to play in explaining human behavior, including social and economic transactions.
1. They help us to navigate (minute by minute) a fundamental dilemma that humans Fig. 1 Emotional algorithms regulating economic transactions (Source: Loch et al. ). 50 Social Preferences have been faced with for most of our history, which occur in relatively small groups of 50–150 people : the pursuit of self-interest versus the pursuit of group interest. Excessive self-interest could mean a lack of coordinated effort, and so expose the group — and the individual — to greater environmental risks, such as other tribes and non-human predators .
Croson and Donohue  replicated and extended these results when the demand distribution is stationary and known operational causes were removed in experimental settings. Moreover, the bullwhip effect still remained in force even when the demand uncertainty and operational causes were removed . 5 Heuristics and Biases 41 a recent study by Su  suggests with a model and some experimental data that the bullwhip may also arise from pure bounded rationality (imperfect optimization) even when no biases per se are present.